How can employers improve from last year so Gen Z can see it?

Originally published by Roy Maurer for Society for Human Resource Management in July 2021

After last summer’s abrupt switch to virtual internships, employers are planning new experiences to keep this key source of talent development working.

Most college students missed …

By Hanju Lee
Hanju Lee
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Prepare Your Website for Gen Z Recruits

Websites are vital tools for employers to use to attract candidates—and that is especially true now that traditional modes of attacting students, e.g., in-person activities and events, are largely unavailable.

Top ways to optimize your website for Gen Z:

Article …

By Jishuo Yang
Jishuo Yang
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How to Engage Younger Talent

Here’s how your organization can engage the next generation of workers.

Commit to corporate social responsibility

Gen Z cares about social ethos, wanting to make their mark better than previous generations. And many younger workers care more about social and …

By Jishuo Yang
Jishuo Yang
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5 University Recruiting Trends to Know for 2021

It’s been an unprecedented and challenging year, and college recruitment looks different than ever before.

Over the course of several months, COVID-19 forced college recruitment teams to upend tried-and-true strategies and reshape their approach to finding and connecting with early-career …

By Jishuo Yang
Jishuo Yang
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10 Eye-opening Strategies to Diversity Recruiting

Generating diversity awareness and finding diverse talent is one of the top challenges for organizations today. How can your organization better connect with, market to, and recruit minority students and graduates? The answer is complex but begins with developing a …

By Jishuo Yang
Jishuo Yang
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6 Top Traits of This Generation’s Hiring Pool

For talent and HR professionals, Millennials have been the hot-button topic of discussion for a long time. But as that generation inches closer to middle age (the oldest Millennials are already in their late 30s), Generation Z (aka Gen Z) …

By Jishuo Yang
Jishuo Yang
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8 Recruitment Strategies to Attract the Best Talent

Recruitment strategy #1: A broader job vacancy

Job seekers look for clarity in the job advertisements in terms of the profile, company history, pay scale, career opportunities etc. A smart recruiter provides a clear picture of every required …

By Jishuo Yang
Jishuo Yang
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What Has Shaped Gen Z’s View of “Work”

To truly understand this new generational cohort and what their entry into
the workplace will mean, employers first need to appreciate the environment
in which they came of age and forces that shaped their outlook:

• The Great Recession and the …

By Jishuo Yang
Jishuo Yang
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3 Rules for Engaging Millennial and Gen Z Talent in the Workplace

Understanding the new generation of talent

To understand how to engage and motivate this new generation of talent, corporations need to examine their needs through a human lens. Motivation psychologists Edward Deci and Richard Ryan found that all humans have 

By Jishuo Yang
Jishuo Yang
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Craft a Job Post Gen Z Will Actually Read

It’s no surprise that Gen Z uses cell phones with lightning dexterity — as if their minds and the features of their phones were one and the same. But that also means Gen Z is quick to swipe left at lackluster …

By Jishuo Yang
Jishuo Yang
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