How can you turn marketing data into meaningful insights that drive smarter business decisions and long-term success? In this course, join instructor and marketing analytics consultant Nichelle Halstrom as she shares practical, real-world use cases utilizing free tools like Google Analytics 4, Google Search Console, Google Tag Manager, and Looker Studio. Upon completing this course, you’ll be equipped with the skills you need to connect metrics to business goals, evaluate campaign ROI, resolve common data discrepancies, and build sustainable dashboards that support multiple business audiences.
This course was created by Madecraft. We are pleased to host this content in our library.
