Marketing

Business Law Basics for Influencer Marketing Campaigns

Navigating the legal landscape is essential for successful influencer marketing. In this course, Ken Sterling, a legal marketing expert, reveals key legal tenets to protect your campaigns and elevate your brand’s credibility. You’ll learn how to draft critical contract clauses, negotiate terms, and safeguard intellectual property. Additionally, you’ll understand FTC guidelines, international regulations, and privacy concerns. After this course, you’ll be equipped to enhance your campaigns with vital legal insights.

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