Business model innovation is about more than novelty—it requires thoughtful system design and the right combination of components to drive lasting results. This course covers seven essential elements of successful business model innovation, including efficiency, customer lock-in, and strategic partnerships. Explore real-world case studies spanning from the dot-com boom of the 1990s to the mature digital economy of the 2010s, and learn how to identify project requirements and eliminate redundancies using techniques such as interviews, brainstorming, and surveys. This course is designed for executives and business strategists looking to strengthen their strategic approach and deepen their understanding of system design.
This course was created by MIT Sloan Management Review. We are pleased to host this training in our library.
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