Traditional search marketing strategies need a refresh as AI platforms transform how consumers search online. Even market‑leading brands risk becoming invisible if they rely on familiar SEO practices. As zero‑click searches reduce consumer touch points and AI algorithms prioritize results differently, companies must adapt by expanding their information search marketing playbook, applying frameworks like information search marketing, and reallocating resources to compete successfully with approaches such as the “five A’s.”
Note: This course was created by MIT Sloan Management Review. We are pleased to host this content in our library.
Audience:
- Digital Marketers
- SEO Specialists
- Content Marketers
- Brand Managers
- Marketing Strategists
- Social Media Managers
- Product Marketing Managers