Arts, Media, & Communications

Learning Design Thinking: Lead Change in Your Organization

Design thinking is a user-centered way of solving problems. It involves extensive collaboration, using strategies such as mapping customer journeys, concept creation, and prototyping. This course teaches leaders how to help their teams adopt a design thinking mindset, and provides examples from instructor Turi McKinley’s work at frog, a global design and strategy firm.

Get an overview of design thinking, including the roles and spaces required for success. Learn what makes a good leader in terms of setting goals, making everyone feel comfortable and engaged, and tailoring your approach to different personalities. Next, Turi dives into the actual process of planning, collecting research, organizing data, and analyzing the opportunities revealed through the process. Finally, she moves into the prototyping phase of making.


Design thinking differs for the design and business markets, but the concepts taught are universal in nature and will be beneficial to anyone interested in this process, no matter what industry you’re in.

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