Survey Design: Choosing the Right Question Types

Market research is one of the most effective ways for companies to understand their customers, and surveys are a key component. In this course, Sarah Weise explains how to choose the right questions for your surveys. Questions are the foundation of your survey, and if you choose the wrong ones, you could end up with mountains of irrelevant data. Join Sarah in this course to find out how to design your surveys so that you get the right kinds of insights that drive action.

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