Intellectual property (IP) is a critical business asset, yet many executives lack the foundational knowledge to manage it effectively. This course explores the most common IP knowledge gaps among senior leaders—including misunderstanding IP’s strategic role and overlooking opportunities to protect and monetize IP assets. Learn how to identify these gaps within your organization and develop the understanding required to incorporate IP into informed, strategic decision-making.
Drawing on insights from IP experts, this course examines common executive mistakes and the practical strategies you need to avoid them. By the end of this course, you’ll be prepared to use IP as a competitive advantage and make more confident decisions that align with your organization’s goals.
This course was created by MIT Sloan Management Review. We are pleased to host this training in our library.
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