Salespeople can encounter challenges when selling radical innovations. This course names and explains the challenges and teaches you effective ways to address them. Salespeople often worry that they’ll appear incompetent when selling innovative new products, which may undermine their confidence and stall sales pipelines. New products’ complexity can get in the way of knowledge transfer via traditional training approaches. You can address these challenges as you reframe the salesperson’s role from expert to orchestrator, provide consultation support through expert tandems and fast-response channels, and foster a culture that values curiosity and collaboration over perfection. Perfect for sales executives, sales managers, and leadership, this course equips you with the skills to help your teams sell radical innovations effectively.
This course was created by MIT Sloan Management Review. We are pleased to host this training in our library.
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