
UX Research is becoming a great career option for PhDs in the humanities and social sciences. It allows them to use their research skills outside of academia by studying how people use products and services. Their insights help businesses make better decisions and improve user experiences. To move into UX research, PhDs need to understand what the job involves, the challenges they may face, and the opportunities it offers.
What Does a UX Researcher Do?
UX researchers investigate user needs, behaviors, and pain points to help companies develop intuitive and accessible products. Their work spans industries including technology, healthcare, finance, and retail (AltexSoft). Key responsibilities include:
- Conducting user interviews and focus groups to gather insights (UX Studio Team).
- Analyzing qualitative and quantitative data to identify user trends.
- Developing and testing prototypes and wireframes.
- Collaborating with designers and developers to implement research findings (Springboard).
- Presenting findings to stakeholders to inform business strategy.
Why UX Research is a Fit for PhDs
Many PhDs in psychology, anthropology, and cognitive science transition into UX research because of their training in human behavior, qualitative research, and data analysis (Medium). However, those with backgrounds in history, sociology, philosophy, and political science can also thrive by leveraging their ability to:
- Conduct thorough qualitative research.
- Develop and test hypotheses.
- Synthesize large amounts of information into actionable insights.
- Communicate findings effectively to different audiences.
While academic research aims to explore theoretical concepts in depth, industry research often prioritizes timely, actionable insights over exhaustive analysis. In academia, researchers focus on capturing every possible complexity and nuance of a topic. In UX research, however, companies need clear, fast, and actionable takeaways rather than exhaustive analyses. While rigor is still important, researchers must learn to prioritize key findings that will directly inform product and design decisions rather than presenting deeply nuanced theoretical discussions.
Skills Employers Look For
According to UX hiring trends, PhDs interested in UX research should emphasize the following skills:
- Research Skills: Employers value qualitative and quantitative research methods, such as surveys, interviews, and usability testing (Teal HQ).
- Data Analysis: Experience with statistical software (e.g., R, Python, SPSS) and analytical tools is a plus.
- Communication: UX researchers must translate complex research findings into clear, actionable recommendations.
- Collaboration: Working with designers, engineers, and business leaders requires strong teamwork skills (UX Studio Team).
- Time Management: The fast-paced nature of industry research demands efficiency and adaptability.
Breaking Into UX Research: Steps for PhDs
- Volunteer for research projects or internships in UX-related fields. Platforms like Dscout offer opportunities to participate in user research projects.
- Contribute to open-source projects or civic tech initiatives that involve UX research.
- Familiarize yourself with usability testing, heuristic evaluation, and representative sampling.
- Take online courses in UX research (e.g., Springboard, Coursera).
- In job applications, highlight how your research experience aligns with UX research tasks.
- Use industry terminology and frame your skills in ways that resonate with hiring managers (Dscout).
Job titles to look for: UX Researcher, Design Researcher, Market Research Analyst, Research Scientist (AltexSoft).
Success Stories: PhDs in UX Research
Many PhDs have successfully transitioned into UX research roles. For example:
- A history PhD became a UX Research Manager at Airbnb, leveraging their skills in narrative-building and qualitative analysis.
- An anthropology PhD secured a Senior UX Researcher role at Amazon Web Services, emphasizing their ethnographic research experience.
- A sociology PhD transitioned to a User Insights Manager at Wells Fargo, focusing on consumer behavior trends (PhD Source).
Final Thoughts
For PhDs considering UX research, the key is to reframe academic skills in industry-relevant terms, gain hands-on experience, and adapt to the faster-paced, results-driven nature of corporate research. By leveraging their expertise in human behavior and analysis, PhDs can thrive in this growing field and shape user experiences in meaningful ways.
Additional Resources
- Academic Exit: What Does Research Outside of Academia Look Like? (YouTube)
- JHU Horizons 2023: Exploring New Horizons (YouTube)
- From PhD to UX Researcher: Perspectives from Google and Twitter (YouTube)
- Resources: Social Sciences and Humanities to UX Research (Google Doc)