When U Grow Up You want to be a “Zero to One” mini CEO

Rajat Tiwari, a graduate student in Computer Science Engineering Management, speaks with Dani Dinstein, a Product Manager at PulsePoint Step into the mind of a product manager—dubbed as a “mini-CEO” by Dani—in charge of the development and adoption of new technologies. Dani and Rajat reveal product leadership insights, which has less to do with theory and more with instinct, when  building something from nothing. How do you influence consumers to care about a product to go from 0 to 1?